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Food Banner A/B test Globox
Project type
SQL, EXCEL, TABLEAU
A/B Hypothesis Testing
This project evaluates the performance of two webpage versions. The updated version features new food and drink offerings and is designed to boost revenue. The test involves placing a product category banner for food and drinks at the top of the page.
Users may or may not make purchases on the website, with one or more purchases counting as a conversion. A/B testing was conducted to compare conversion rates and average spending between the control and treatment groups.
- Results
While no significant difference in average spending was found, strong statistical evidence confirmed a difference in conversion rates, demonstrating the food banner's positive impact.
-Recommendations
Based on these results, the experiment is being launched. Given the low implementation cost and the strong increase in conversion rates, we anticipate favourable outcomes for revenue and user engagement.
